Content type as we saw in our domain comparison query earlier
Net – a site I’d never heard of prior to conducting this search. Check out those social share numbers, though – more than 35,000 shares for each article! This gives us a great starting point for our competitive intelligence research, but we need to go deeper. Fortunately, BuzzSumo’s competitive analysis tools are top-notch. We’re going to use BuzzSumo’s Domain Comparison tool to compare two different domains across a range of parameters. For the sake of example, I’ve chosen to compare the Content Marketing Institute’s site against Copyblogger: Competitor Keywords BuzzSumo will then provide you with a breakdown of how to two domains compare to one another.There are a range of reports available in the Domain Comparison tool, but two Benin WhatsApp Number of the most interesting are the Average Shares by Content Type and Average Shares by Content Length reports: Ways to find competitor keywords BuzzSumo domain comparison results As you can see, the most popular content type for both the Content Marketing Institute and Copyblogger are lists, followed closely by how-to articles. This is already proving to be valuable data, but we can go deeper to see which articles are being shared the most by length: Ways to find competitor keywords BuzzSumo domain comparison tool results Now we’re getting a much clearer picture of what’s working for these two publishers.
https://lh7-us.googleusercontent.com/GA6DQ47TrtHbc5PvyObekhDUv0mxB7xnkvBQ_bOWiPji0N0C7LosKk4cx6Yxt-y8DCrggnNArX2PFOg94TdWD4cyLDdyEsdKAtxXGmUuW5Ie8Xzyn-3963bZt4sxXK3xdDdggzO_L-lAzD1tnHy5iy8
As the graph above illustrates, long-form content performs well in terms of social shares, even at lengths of between 3,000-10,000 words. But what about specific content and those sweet, sweet keywords? Let’s dive into BuzzSumo’s Content Analysis tool: Ways to find competitor keywords BuzzSumo Content Analysis tool In the example search above, I’ve chosen to examine CMI’s website. First, we’re provided with an overview of content on the domain we’ve specified, which includes a detailed summary of that domain, including the number of articles analyzed, total and average social shares, and average shares by platform .
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