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Read more! What is a chatbot? A chatbot is a program designed to allow a computer to communicate with a person, via messages or voice commands, without human intervention. If you think that the very idea of implementing a bot on your company website is crazy, continue reading this article! B2B companies can also benefit greatly from this technology, without the need for costly interventions. Here are the topics we will talk about, click to go directly to the one you are interested in.Quick Links: basic information the advantages of technology how to define the strategy examples wedding photo editing service and best practices New Call-to-action Some basic information about chatbots The goal of bots applied to chats is to engage the visitor of a site or company profile. They are fundamental tools within a conversational marketing strategy . If we think about how accustomed we are to obtaining any type of information immediately, it is quite natural that a solution has been created to be able.
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To provide an answer to users even when a person is not physically present. Depending on your needs, chatbots can be programmed to respond to every interaction, only for certain keywords or by adapting responses thanks to machine learning. machine learning chatbot But are they effective? It would seem so, judging by these statistics: 57% of companies that introduced bots achieved positive ROI with minimal effort (Accenture Digital) Bots were used in 59% of chat interactions in 2018 (Forbes) 90% of companies declare that any complaints are managed and resolved faste.
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