The 4 major gastro marketing trends that restaurants should focus on
At Aplus , the first agency specialising in gastro marketing in Spain, we have taken on the challenge of going further and taking the lead in the trends that are brewing every day on the Internet. We have detected how the focus of action acts by encouraging health , safety, sustainability and uniqueness above all other aspects.Being aware that gastronomy embodies the cultural diplomacy of a country and focusing on four great essential qualities : it is healthy, supportive, sustainable and satisfying, we ask ourselves: how do we use them in our digital gastro marketing work?
1.- Healthy gastronomy
The healthy trend is the order of the day, which is why all companies related to gastronomymust focus their messages on achieving a healthier lifestyle without losing the pleasure of eating. We know that healthy foods are WhatsApp Number Database especially linked to products of plant origin: fruits, vegetables, whole grains, tubers, nuts and legumes, although it is also true that foods of animal origin can be part of this trend that is growing strongly.
This is why companies and restaurants are striving to offer a greater variety of healthy products and to communicate all the relevant measures taken to provide excellent quality food. It is advisable to do so through one of ourindividualised gastromarketing action programmes that help restaurants meet the healthy gastronomy expectations of their customers.
The healthy trend is the order of the day, which is why all companies related to gastronomy must focus their messages on achieving a healthier lifestyle without losing the pleasure of eating.
Vogue
2.- Solidarity gastronomy
Throughgastromarketing, it is possible to create a climate where companies identify with the charitable nature and can practice a serene and sustainable business lifestyle. The goal is to reduce the environmental impact and support companies involved in sustainable practices. It is also about creating solidarity networks based on similar realities, so that we all participate in the appropriate responsible practices of charitable gastronomy and demanding a high degree of solidarity among companies in the hotel and restaurant sector.
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Through a gastromarketing action program, it is possible to create a climate where companies identify with the caring nature and can practice a serene and sustainable business lifestyle.
Metropolis at Metrotown
3.- Sustainable gastronomy
Sourcing food using ethical practices, creating disposable, 100% biodegradable products and focusing on sustainable gastronomy are the key elements of the managers of companies aware of this trend.
Programs must be designed both to reduce environmental damage and to involve companies in the sector and communities of restaurant followers on social networks in the sustainable practice of their daily tasks.
Restaurants must promote sustainable practices in Spain , increasing the weight of the food value chain and promoting local products. When consumers buy food and dispose of waste, they do so taking into account the local environment and the community in general. Therefore, the objective will be to follow and promote open and transparent practices that reduce the environmental impact of all activities carried out, as well as helping customers, suppliers and partners to do the same.
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