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Turnkey email marketing Types of email newsletters Let's figure out when a business needs a content mailing, when a sales or trigger mailing, and when all together. Content mailing Content mailings are emails with articles, tips, reviews, and instructions. Theby integrating the brand's products and services into the mailing outline. It is not necessary to come up with native transitions to the product - they often look unnatural. It is enough to make a clear offer at the end or middle of the material.
Invite you to a course, offer a selection of products, place a promotional seo expate bd code with a discount. Selling (promotional) mailings A promotional or sales newsletter contains some kind of bonus, for example a promotional code or information about a discount, free promotional lessons from online schools and courses. For example: a newsletter from the Golden Apple beauty supermarket, where promotions and promotional codes are supplemented with personal selections for skin care for the face, hands and body.
Trigger emails A trigger email arrives automatically in response to a user action (usually inaction) or some event. The most common scenario is an abandoned cart or reactivation, when the user has not opened the company’s newsletter for a long time. Such emails remind the customer of their last interaction with the brand and motivate them to return. For example, a user left a cart on the site unpaid. An automatic trigger email will remind him of this.
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