Campaign to raise awareness of waste that ends

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Image from: BusinessInsider World Wildlife Fund (U.K.) Anti-pollution  up in rivers, polluting the waters. “A single tin of paint can pollute millions of litres of water.” Image from: Sookio German Olympic Sport Federation (Germany) Image from: BusinessInsider An overweight statue of David takes on the role of sending the message to stay active: “If you don’t move, you get fat.” Pancreatic Cancer Action (U.K.) Image from: Sookio Emphasizing importance of early diagnosis: “Pancreatic cancer has the lowest survival rate of all 22 common cancers.”

Just Liquid Hand Wash (Switzerland) Just may be Bahrain WhatsApp Number just trying to ensure you wash up regularly, especially if you’re about to touch a baby: “If you aren’t totally clean, you are filthy.” Image from: Mondovo Is Shock Marketing Still Effective? For shock marketing to be effective, the audience needs to remember the brand as well as the message. Even if you had notable reaction to any of the examples, you want to keep a few things in mind: You’re seeing the campaigns highlighted in an article discussing them, not as fleeting images amidst a sea of content vying for your attention.



Your reaction may not be one intended by the company or organization behind the ad You may not remember the brand or the message by the end of the day (or sooner) Your reaction may not prompt you to take the intended action; it may actually prompt the opposite (like a boycott of a soap brand that combines roaches with babies) You also need to keep your target audience in mind. Different generations have different values, as well as different levels of shock resistance. This particularly holds true when it comes to millennials.