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Establish a basic marketing strategy Now you need to come up with a marketing strategy in earnest. After conducting market research, you should focus on getting to know your consumers. To do this, there are several factors to consider: Main trends in your target area: You need to find out which products or services are trending or popular in your area. Services or products that consumers currently need: You need to determine what services or products consumers need. Your company's target audience: You need to know what kind of customers your company or brand is looking for. Age, gender, tastes, etc. must be taken into consideration. Need for these services or products: You need to find out how much demand there is for these services and products. To obtain this information, we often conduct surveys with consumers.
After obtaining information through a survey, you need to target the services and products that customers want or Cambodia Phone Number Data make a plan according to their current budget. In line with the set goal, you can focus on one product rather than multiple products and conduct research related to that product to develop a specific strategy. decide Now that you have decided which customers to target, you can start drawing up the marketing process. This is where the marketing mix (4P) comes into play. for marketing, product/service details, product/service development, promotional methods, and expected launch date. After making a decision, you will be able to work more easily because you will have a picture of how to plan your marketing strategy, right? Building Relationships Now is the time to implement the plan you have prepared. This process will help you build profitable relationships with your target customers and partners. You can also supplement the plan, and it is important to proceed concisely as is. Even during implementation, you must continue to conduct research on the services/products you provide to your customers. You need to check what other brands and companies in the field are doing, whether customer needs have changed in the meantime, and whether the trend remains the same. Launch This is the final step in launching the prepared services and products.
All you have to do is deliver it to your customers, get feedback from them, and reflect based on that. There will be positive reviews and there will also be negative reviews. However, if you accept all reviews and make changes to reflect what customers feel are disappointing, you can produce better results, so you should think of it as a good opportunity. Advantages of Marketing Strategy What effect does a marketing strategy bring to a company? The goal of this marketing strategy is to increase competitiveness and maintain consistent communication with customers. If you maintain a steady relationship, customers will feel more friendly with you than with other competitors. If that happens, there will be more customers looking for that brand, right? Even if the strategic methods are different, such as mass production, social media campaigns, and marketing assets, you can think of it as an opportunity to develop a competitive edge that is different from other companies.
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