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Victor Castaño CSR and environmental management will not be truly applied until they demonstrate that they bring measurable economic benefits to companies. that promote them. An example: FSC. org is responsible, through its audits and traceability, for forest exploitation being done in a responsible and socially beneficial way. You can see this certification on the Coca Cola label, on glass, on Tetra Brik containers, on more and more Ikea furniture, (among others) but they really use this certification because, incorrectly, The final consumer interprets the FSC logo as a guarantee of quality.
If we analyze each product, for example Coca Cola, what proportion Denmark WhatsApp Number Data of the product are they producing responsibly? the label, a, . The glass, the cap, the content (sugars, chemicals, colorings, flavorings) have no environmental or CSR control. The Tetra Brik would be another clear example. The paper used in the packaging is a GSR coating that barely represents the packaging made up of aluminum, polypropylene, polystyrene, plastics, glues and perhaps hundreds of non-recyclable products.
Log in to answer María Mercedes García Díaz Hello Victor, this would be something that affects the communication and marketing model, we seek to achieve certifications and quality seals but sometimes what this quality seal really means is wrongly transmitted to the consumer. or certification and seeks to sell it as something that guarantees the consumer's demands for environmental responsibility. We are saying that business ethics must also be ethics in communication. There is a blog "Carro de combat" that offers us valuable information about consumption as a political act.
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