Use SEA to predict SEO.

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g-term return on investment (ROI).

There is a difference between SEO and SEA in terms of long-term return on investment (ROI).
Because SEA campaigns produce immediate results, they can help ensure your SEO strategy is effective by testing your initial priorities. Information like conversion rates and the potential of different keywords and pages in your paid ad campaigns can help determine whether you should optimize for a long-term SEO strategy.

Improve metadata
PPC campaigns provide accurate results not only in terms of  ecuador whatsapp data conversion rates, but also in terms of click-through rate (CTR), bounce rate, and time on site from session to session. This allows inferring searcher intent based on keywords and landing pages.

Data from A/B testing conducted by the SEA team can be used to enhance SEO metadata. For example, improving your page titles and meta descriptions with your best-performing ad copy can help increase your organic CTR.

This strategy also works the other way around: High-performing SEO snippets can serve as inspiration for SEA ad copy.

Here’s an example of how SEO can be impacted by top-performing SEA ads.

Here’s an example of how
Improve quality score