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Matcha fever continues to surge! In 2024, matcha orders increased by 78%, Thais are drinking a lot, exceeding “5 million cups”. It was found that Chatuchak-Siam-Klong Toei sells the most matcha. It is indicated that Thais are looking for premium tea powder. The high price can be fought if using good ingredients.
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From the Thai tea fever era, it has already reached the “Matcha Fever”. It is not clear where the turning point that caused the growth of matcha green tea drinks started. However, throughout 2024 until now, it was found that the matcha trend is still going strong. Not only in Thailand, but the phenomenon of matcha powder shortages is happening all over the world, especially in the country of origin, “Japan” , which is rushing to solve the problem of matcha running out of stock, which must go through a meticulous cultivation and harvesting process according to the season.
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