What is the social editorial plan when a company communicates on social networks it publishes content that has been created with a purpose and which must achieve several objectives. This content should be posted at specific times and according to a broader overview. The editorial plan also called ped is a document that indicates which content should be published when and where . Its practical extension is a real calendar that shows the days and hours of the week together with the contents and channels that will host them.
A similar document also exists for scheduling blog articles. to guarantee high quality social communication ! But why is it so important what are the advantages of an editorial plan have you ever had to post something on your social channels and didn't know what to write this is a typical Digital Marketing Service problem of unorganized communication. The editorial plan allows you to define the contents to be published in advance . This literally means deciding weeks in advance that specific content will be created and posted on specific days and times.
This structured approach guarantees the continuity of your communication because it eliminates the difficulty of deciding on the fly what to publish. Furthermore having an editorial plan simplifies the content creation process . By deciding in advance what you want to talk about you can produce materials suitable for the target platforms and aligned with corporate communication. This point must be underlined the editorial plan improves the coherence of your communication on the various channels because it brings it back to "Cool-headed" planning.
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