Generally speaking, going overseas has

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The person in charge of an organization said that MCN organizations should be cautious when deciding to go overseas, because its capability model does not match. It started out as a content and ecommerce company in China. If it wants to do TikTok well abroad, then its core Capability is not content, nor is it ecommerce capability. The core point is the ability to understand traffic. This ability to understand traffic flow is mixed with the degree of understanding of the local people. One country's land and water and its people cannot be simply compared with those in China. The person in charge of another organization said, TikTok is still very different from domestic Douyin.

Its entire commercial closed loop is incomparable to Douyin two years ago. Ther Australia WhatsApp Number efore, TikTok's infrastructure has not been fully completed before going overseas.  The opportunities should be based on deep enough overseas resources and advantages, not because the market is hot  become a new proposition for MCN organizations today. Under the craze of going overseas, institutions must not only consider the benefits they can obtain, but also think clearly about the costs and risks of going overseas. When should they choose to go overseas? In what form will you go to sea? These are key things to think about.





For institutions like Three Sheep that have already gone overseas, whoever can take the lead in clarifying the rules and gameplay of overseas markets is more likely to reap the traffic dividends. Author: Aries Source public account: TopKlout ID: TopKlout, a selfmedia ecological observation account that combines good looks and informative content This article is published with the authorization of TopKlout, a media partner of Everyone is a Product Manager. Reprinting without permission is prohibited. The title image comes from Unsplash and is licensed under CC The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services.