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If a customer knows that the product they are looking for will be available in a specific store after, for example, asking the company through social networks, they will be willing to approach the establishment with complete assurance that their time and money will not be wasted. ADVERTISEMENT Now, it is clear that webrooming is an efficient and beneficial practice for clients, but did you know that there is something completely opposite? Find out! Webrooming vs Showrooming: Differences Showrooming is, in practical terms, webrooming in reverse.
That is, when businesses have "display" products for the potential consumer Phone Number List to try, touch and view in person and then purchase them through online means. This happens for many reasons, such as when the customer wants to experience the functionalities of the item first and then searches for the best price online. So, if we take into account the study carried out by Shopify where it was known that 59% of consumers do webrooming and 54% practice showrooming , we can deduce that both purchasing strategies are not opposites. However, they do have important differences.
For example: Webrooming relies on omnichannel, given that the client carries out extensive pre-purchase research that is supported by several contacts with one or more companies through various means; In showrooming, on the other hand, one of the most important differentials is the final price and location, given that the user already knows the product and is determined to buy it; In webrooming there are especially important segments, such as clothing and footwear, where potential consumers still need physical stores to try on and measure products; while, in showrooming, one of the most relevant areas is electronics, given that each device model is the same in each store and they only compete on price, guarantees, gifts, among others.
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