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It is therefore a transfer based on an adequacy decision pursuant to the provisions of Chapter V of the GDPR (Transfers of personal data to third countries or international organizations) and, in particular, to Art. 45 of the GDPR.To date, the appropriate countries are: Andorra, Argentina, Australia (limited to the transfer of booking code data - Passenger Name Record, PNR - by air carriers), Canada, Faroe Islands, Japan, Guernsey, Isle of Man, Israel , Jersey, New Zealand, Switzerland, Uruguay, USA (limited to the transfer of booking code data - Passenger Name Record, PNR - by air carriers, as with the Scherms.
II ruling of 16 July 2020 of the Court of Justice of The European Union has failed Bolivia WhatsApp Number to decide on the adequacy of the Privacy Shield).So what to do in practice with Google AnalyticsIt is definitely a difficult time for analytics tools, whether they are aimed at tracking user behavior or whether they are intended to make advertising campaigns such as Google Ads and Facebook Ads work.On April 22, Analytics 4 (GA4) to help address these issues. Let's look at each of the updates and what they mean for your business.It's time to move to Google Analytics 4 (GA4 is the key)GA4 is the new version of Google Analytics and will completely replace the current version (Universal) by July 2023.The good news is that GA4 does not log IP addresses!For years, Google has offered the possibility of anonymizing the user's IP address with an IP masking process.
However, with the new update to GA4 Google takes a further step forward by not recording individual users' IP addresses at all.The user's IP address is still initially collected and used for an initial high-level location lookup, but only this location metadata is stored for use in reporting, and the IP address itself is not stored.This data processing activity by Google is operated on servers in Europe and the IP address is never transferred to or stored outside of Europe.
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