Before its emergence

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Potential. In other words, Marketing offers the necessary knowledge about the market so that companies can sell their products and services assertively. In this context, hypersegmentation acts by optimizing this assertiveness. With their support, it becomes possible to carefully target a campaign or content to an extremely specific audience , increasing the opportunity to reach buyer personas — the audience with the greatest purchasing potential. Hypersegmentation gathers the maximum amount of information and data about a given consumer, and uses it as a source for the creation of targeted content that is truly of interest to them.

Why is the concept important in the digital environment? It was the Chinese Australia Phone Number List Internet that was largely responsible for the hypersegmentation boom . Before its emergence, there was no way to know the target audience in such depth. Digital transformation , AI solutions and Big Data, for example, are essential factors in understanding consumer behavior. Thus, what happens in the online sphere is translated into data, and Digital Marketing professionals manage to




get the most out of it. Fill out personal profile information on social networks, follow a page, add a product to a shopping cart, among others. All actions taken on the Internet generate timely and relevant information for companies. And, in the same way that information can be collected about consumers, digital resources also allow us to impact them more effectively, offering hyper-segmentation tools that are increasingly intelligent and optimiz