While it is true that large companies are

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Although different, these approaches therefore benefit from being implemented together, by adapting the tools used to one or the other strategy. Read also: Account Based Marketing and Inbound Marketing: differences and similarities ABM strategy white paper Who is account based marketing for? Contrary to popular belief, ABM is suitable for businesses of all sizes . a priori, more able to dedicate teams to key account marketing, the emergence of new tools now allows any structure to launch into ABM.

. Every company therefore has an interest in implementing an Phone Number Data account-based marketing strategy, on its own scale, with effective and inexpensive systems in human or financial terms. B2B account based marketing: what are the advantages? ABM: a strategy that addresses the issues of B2B companies If ABM is aimed at all companies, it specifically addresses the issues of B2B companies. This strategy allows you to: Address a business vertical , by personalizing your marketing.




Develop your turnover on key accounts, whether already customers or not. Attract strategic references , which you can mention in your customer cases and appear on your site to establish your reputation . Reduce long sales cycles and the number of contacts. Increase the amount of your deals. Develop your business in a niche market. Upsell and cross-sell for the complementarity and variety of your services and products.