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Through them, the platform identifies the video’s subject, indexes the content, and associates it with users’ searches. For this, they must be added to certain fields—title, tags, and description, for example, as we will see below—when uploading the video file so that YouTube can collect this information and use it in the ranking. Therefore, you need to know which keywords best identify your videos and, at the same time, have the potential to attract more viewers to your channel. quality keyword research with a focus on YouTube SEO. Those can be used to fill in the fields after you record videos, but also to come up with ideas for potential content for your channel.
First, you can use a basic YouTube tool: the search bar autocomplete. "digital marketing" search It serves to facilitate user search based on the terms that are usually the most searched on the network. It can also help creators: you can come up with new keyword Algeria WhatsApp Number ideas that are in high demand on the platform and thus increase the viewing potential of your videos. Another step in keyword research is to benchmark. Yes, your competitors can help you too! To do this, visit the channels that are authorities in your niche. If they have a good audience and many views, they probably adopt good SEO practices for YouTube and know how to use keywords.

Then, review what terms they use in their most popular videos. To do this, when you’re on their channels, go to the Videos tab and select the option to sort by most popular videos. You can already imagine that one of the main keywords in this video is “strategic narrative”, right? If you want to take a closer look, you can also discover the tags that were used in this video. However, they are not visible to users. To do this, you must open the source code of the video page (by right-clicking it) and look for “keywords” within it. In addition, you can also analyze your channel statistics. Within the traffic source analysis are the most used terms to reach your videos. There, you can find inspirations to record new content or include keywords in your uploads.
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