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For every WhatsApp bot that works, there are 4 others that fail; but what is wrong? Spoiler Alert: the person who programs it. Although we are talking about a tool that operates without direct human help, they continue to learn from us to function properly. So, if your WhatsApp bots don't perform as you expected, don't rethink your automation tool, rather rethink the way you create it. Do you want to try? We help you with this step-by-step guide to create a chatbot for WhatsApp . Put technology in your favor and reach more customers! What is a bot? Before explaining how you can take advantage of it on WhatsApp, we will clarify what a bot is, in case you still don't know.
This helps to better organize work and dedicate time to those tasks that only humans can do within a company. bot illustration Behind a message that the bank sends you, the response from the virtual store of your choice or an CU Leads account on social networks are the bots. You will rarely notice it, because they are programmed to act just as a common employee does when faced with the most common demands of any user or client. Therefore, they are the allies of any sales team. As we have already highlighted, its use and application is part of communications, sales, customer service and marketing strategies.
They make publications on social networks. They interact cordially with users simulating human behavior, just like virtual assistants do. They increase the offer of sales marketing and conversational marketing. They extend customer service hours, thanks to the fact that a bot can be there hours a day, days a week, without physical or mental wear and tear, balancing workloads, saving time and money for the company. Especially, bots have been incorporated into the areas of digital, sales and conversational marketing; communications and customer service, thanks to its efficiency and effectiveness in offering timely responses and solutions to prospects and loyal customers.
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