Why is Blockchain such an interesting technology

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Most companies struggle to achieve this result and lose sight of the activity that has the maximum return on investment. Let's talk about optimizing the conversion rate from your website. Let's start from the foundations. What is conversion rate optimization? In web marketing, conversion optimization or conversion rate optimization (CRO) is the art and science of converting a website's traffic into contacts, therefore into potential customers and customers (and then into loyal). Conversion rate optimization consists of two steps: Conduct research on your website visitors and their experience. The objective of this research phase is to understand how these users behave, where they come from and what makes them convert into profiled contacts and customers or not convert them at all.

Mitigate the obstacles and impediments identified in the first phase. You've probably found several improvements you can already make to improve the efficiency of your web marketing business. Typically this phase starts with easy-to-understand changes like increasing web designs and development service the visitor-to-lead conversion rate, but can go much deeper as you gather more advanced information and start working to improve your core business processes, customer lifecycle sales performance and more. When does it make sense to launch a conversion rate optimization program? At a strategic level, conversion rate optimization is a continuous learning and improvement activity.



Unfortunately, the "continuous" aspect is often ignored when discussing conversion optimization as a spot action... Once your “marketing and sales engine” is attracting visitors to your website and they are consistently converting into leads for your sales team, you should start thinking about conversion rate optimization. Most businesses have limited demand for their products and services, so it's critical to make the most of your existing website traffic. Tools like Google's Global Market Finder can show you online search volume to give you an idea of ​​your potential customer demand.